Features and Benefit… What a product achieves for my firm or me.
“This car gets eighty five MPG”… Big benefit!
“This car has Twelve one inch pistons”… So what! Benefits

You’ve heard it and heard it; Features and Benefits (F&B),
it’s an advertising agency axiom. Stress the benefits.

 
Big O Tires
Avocet developed the “Little O” Power Continuity™ integrated advertising program for Big O Tires including television, radio, print, billboard and online advertising.
Benefit: 43% increase in sales, 27% increase in car count and a major market share shift.



Arc Thrift Stores
Arc Thrift Stores also benefited with Avocet’s Power Continuity™ program. Since the initiation of the integrated, multi media advertising campaign including television, radio, in-store, special event and Website advertising.
Benefit:  Increased sales per customer and revenue through a 35% bump in customer count.



Your firm will benefit also.

Avocet's strategic and creative process produces Marketing, Advertising, PR, Online and Social Media programs that sell products. We don’t imbibe our clients with esoteric ad el be gook. Avocet finds the soft under belly in the market and relentlessly peruses the strategic thrust that sells your product. Sometimes it doesn’t even include F&B as a major component. Whether you’re selling tires, health care, or backpacks, or whatever, products are often roughly the same (sometimes customer perception). That’s when Avocet’s Power Continuity offense gets the attention needed to ultimately sell and garner increased market share in a tough habitat.

We have been promoting and selling client products for over thirty years not only in Colorado but nationwide as well. Our staff of seasoned ad pros and energetic young aces would delight in boosting your market share.