MARKETING

Our approach to marketing is based on that lost art called listening. We listen to you. We listen to your customers. We listen to your competition. We listen and we learn. Then we apply what we've learned to create a solid strategy.

ADVERTISING

Someone once said, it's not creative unless it sells. We hold to that truth. Along with another, it can't sell if it isn't creative. Our work attracts attention. It appeals to your customer's emotions and it closes the loop of logic. And it does it on time, and on budget.

PUBLIC RELATIONS

We don't just want people to see your marketing efforts, we want them to talk about it. We want to create buzz. We combine traditional PR with email, blogs, online forums and social media to encourage electronic word of mouth.

ONLINE

Today, the marketplace is everywhere, So you have to be everywhere, too. It's not just making sure your banner ads are on sites that get the most traffic. It's making sure your site pops up when your customers do a search. And that your site uses technology to the fullest. So you close the loop for your customers.

SOCIAL MEDIA

Your customers are talking about you. So it's critical that you join the conversation. Avocet finds exactly which social media your customers are using and what they're saying. So you can find out just what's on your customers' minds. What concerns need to be addressed. What they like. And how to give them more of it. Social media is just word of mouth advertising on a much bigger scale, and it's still the most effective form there is.

MEDIA BUYING

Our in-house media department has established a strong, one-on-one relationship with all the media outlets. That's why Avocet's media buys receive a 35 to 40 percent over-delivery year in and year out. We negotiate for deep discounts and pass those on to you.

COMMUNITY OUTREACH

All things being equal, people do business with people they like. People who share their values. And their concern for the places they live. That's why Avocet custom builds programs that involve your team in the community. It extends the reach of your marketing. And it's the right thing to do.