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Approach
Media Services
Proactive media research and purchases pay off all strategic and creative planning and implementation. We know how important media is. Our in-house media department has established strong one-on-one relationships with all of the media outlets. When we plan a buy, they know we're expecting what is best for our clients. Avocet continually receives 35% to 40% "over-delivery" with media buys. We negotiate for deep discounts, and these discounts and pass them along to you.
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Avocet negotiated an additional 656 radio spots at "no charge" for CDOT's "CHILL" campaign. This over-delivery increased overall impressions by 2,906,457 during an eleven week time period.
Strategic planning and smart creative, combined with “on target” media buying, increased Pentax’s overall sales by 10%. Negotiated rates were 35% off rate card.
Avocet negotiated over $200,000.00 in over delivery for The Butterfly Pavilion’s 2002 branding campaign
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