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Approach
ALL projects are created with one primary goal - produce sales. Avocet cuts through the buzzwords like "top of mind awareness," "branding," etc. What are TOM and BRANDING for? SALES. Sales are initiated thru MOTIVATIONAL thrusts with INFORMATION as an adjunct. Neither is of any value if ATTENTION to the initiative isn't achieved first. Avocet's strategy, tactics, and creative are always driven by AMI – ATTENTION, MOTIVATION, AND INFORMATION, in that order. We are an advertising public awareness group, but our clients measure us by sales results.
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