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How does your company approach marketing mix? There are is a lot of thought and strategic planning that goes into the marketing mix that we use for each client. Factors effecting the marketing mix include the structure of the business, the stage of the product within the product life cycle, industry, etc. We first look at each client individually, and determine the best marketing mix for them and their product. Certain mediums may be effective for one client, but not for another. |
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