A: We believe the term "branding" is overused and often used incorrectly. The vast majority of businesses have no business engaging themselves in a "branding" campaign. If you own the #1 brand position in any given industry you can brand. If not, your campaigns must sell. Too often, the "sell" is lost.

A: Avocet celebrated its 30th anniversary in 2005. We are one of the top 25 agencies in Denver and work with several large brands and start-up and medium-sized businesses.

A: Avocet offers all of the services of the traditional advertising agency, but has a much greater depth and breadth of marketing insight. Our staff consists of senior professionals from every marketing communications discipline.

There are also some other major differences:
1. At Avocet, senior marketing people actually do the work. There's no "B-Team" here. No juniors billing top rates. No amateurs and no place for incompetents to hide. So clients benefit from the proven experience of professionals gained over many years in the marketing wars.

2. Avocet delivers exceptional value. Clients should pay for smart work, not fancy lobbies and assistants to bring triple, decaf, one pump vanilla, extra hot, lattes. Whether it's research, creative, PR, interactive, media buying or direct marketing, every one has a successful career of their own in their field. Avocet represents a "dream team" of pros who enjoy working together and who insist on doing great work. When they're not working for you, you’re not paying for them.

3. Consistency. You will see the same people over and over again. You even get to know them. We're the same senior people who made the pitch, who do the work, who meet with you, and provide the marketing power that helps you sell.