A: We believe that the best way to assess the effectiveness is to create a tracking program that is directly tied to the specific goals of the campaign. That is, if the goal is to create awareness, we track changes in awareness. If the goal is to change minds, we track changes in attitudes and perceptions. If the goal is to sell widgets, we count widgets sold.

A: Avocet brings solid strategic marketing insights and experience, a track record of highly successful, breakthrough creative, and a plethora of marketing talent that sells your product to more people more often.

A: Client interaction and achieving results for our clients.